About Fitbit

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FITBIT 

Fitbit was founded in 2007 by Eric Friedman and James Park due to the advancements in wireless technology and sensors. They realized that with such technology that they were able to bring great experiences to fitness and health. Hence, they embarked on a journey to create a wearable product that would change the way we move. 

Fitbit's mission is "To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be." 

Fitbit operates in the health & fitness industry, and looks to improve peoples' lifestyles with their products. 

Fitbit manufactures watches, trackers, headphones and smart scales for people of all ages to enjoy which can aid them in living a healthy lifestyle. 
They come in many models and designs, colors and there are even accessories you can purchase to customize the look of your tracker/watch. The different models of the trackers and watches can be seen in the pictures below. 

Fitbit caters to all users. They have created Fitbit Ace, which is specially created for children aged 8+. The Fitbit Ace is child-friendly as it is showerproof and parents can access the family account to view their children's activity and control what information they see on the app.


Not only that, they are adding a female health tracking software in the Fitbit app that allows women to log in their periods and gauge their ovulation and future periods.
                   

Fitbit has launched Fitbit Labs, a research and development initiative that creates and delivers experimental apps and clock faces to Fitbit users. Through their innovations, Fitbit Lab aims to motivate users and drive behavioural change and improves on user feedback.

One such app would be the Fitbit Pet, which encourages users to increase their daily physical activity as the pet feeds on the number of steps the user takes. Thus, users have to increase their activity levels to keep the pet happy and full.                          

Or Think Fast, a two-minute game that test the ones' mental sharpness and allows users to track their progress. Users are more mindful of their actions as they can see how their daily habits affect their cognitive performance. Such as how sleeping late can decrease their cognitive performance.
 

Mood Log which allows users to track their emotional state. Users are prompted to report on their current experiences and can easily set the frequency of the prompts in the settings. 
With this, users can keep track of their mental health on top of their physical health, providing an all rounded care for their wellbeing.






Fitbit Lab has also devised an app called Tennis. Users who play tennis can wear their Fitbit on their racquet wrist and find out their playing style along with a breakdown of forehand, backhand and serving shots.



Treasure Trek uses steps to power a pirate ship to search for sunken treasure and uncover gold, which can be used to upgrade the ship and crew and adopt pets to be eligible to make unique discoveries.