Target Market


Image result for demographicDemographics


Individuals of ALL ages- children as young as 8 years old are eligible to use Fitbit Ace.
Fitbit can be used by both men and women. However, compromising of 72% of users, the primary audience for Fitbit are women 
Male vs Female Fitbit

 Age wise, the largest segment of Fitbit audience consists of users aged 35-44 years old. This is the age where people have the resources to purchase a      fitness tracker. 
The largest income group buying trackers have a household  income of over $100,000. 
Income Fitbit Graph

Geographics

Individuals from all around the world can access and use Fitbit.

Psychographics

Individuals that live an active and healthy lifestyle, or have interests in sports and exercising. 
Individuals who are looking to make a change in their lifestyle can also utilise Fitbit to help them reach their goals.

Behavioral 

Individuals that exercise frequently and enjoy doing physical activity often or individuals trying to improve their lifestyle and are health conscious.

Image result for active lifestyle

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Sponsorship Involvement

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About Fitbit

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DISCLAIMER: By submitting this work, I am declaring that I am the originators of this work and that all other original sources used in this work has been appropriately acknowledged. I understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as my own without proper acknowledgement. I also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism. FITBIT   Fitbit was founded in 2007 by Eric Friedman and James Park due to the advancements in wireless technology and sensors. They realized that with such technology that they were able to bring great experiences to fitness and health. Hence, they embarked on a journey to create a wearable product that would change the way we move.  Fitbit's mission is "To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can ...
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