Sponsorship Involvement


Past & Current Sponsorship Involvement

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  • Destination races
  • Miami half & full marathon (Annual)
  • Fitbit local cardio bootcamp boston 
  • Fitbit local baseball bootcamp
  • Andrew Wiggins sponsored (NBA player)
Image result for miami half & full marathon fitbitRelated imageImage result for Fitbit local cardio bootcamp boston











Objectives for Sponsorship

Fitbit has been actively sponsoring and partnering with various events and companies to further market their brand, and to gain endorsements to gain trust of new customers. Apart from that, there are many other objectives for sponsorship of such companies, events and athletes.
Firstly, Fitbit sponsors runs such as the Miami half & full marathon and destination races to increase the publicity of their products to their target market, which are the healthy and active living individuals whom enjoy exercising, especially running. Moreover, Fitbit specially caters more towards running as their trackers can track the number of steps taken as well as your heart rate and even the calories burnt. At such runs, some participants would bring along their families, which allows Fitbit to spread their products to people of all ages. By sponsoring such events, Fitbit is able to market their products to their target market effectively. 

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Also, Fitbit not only sponsors events. In fact, they even sponsor athletes such as Andrew Wiggins from the Minnesota Timberwolves. 

Why?

By sponsoring an athlete such as Andrew Wiggins, whom is one of the main players in an NBA team, Fitbit can also hit its objectives of marketing their products. This is because many fans and people that watch the NBA will definitely know who Andrew Wiggins is, and his fans and followers will definitely be influenced by this wearable technology. Being a role model and a professional athlete to many, he has the power and the reach to influence people, in terms of the way they behave, work, train, and even what they wear and how they dress. Hence, as Andrew Wiggins is still a young and peaking player, he will continue to influence more people for many more years to come, hence Fitbit is able to hit their objectives of expanding their market through sponsoring him. 
Image result for andrew wiggins with fans
Image result for andrew wiggins with fans















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About Fitbit

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DISCLAIMER: By submitting this work, I am declaring that I am the originators of this work and that all other original sources used in this work has been appropriately acknowledged. I understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as my own without proper acknowledgement. I also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism. FITBIT   Fitbit was founded in 2007 by Eric Friedman and James Park due to the advancements in wireless technology and sensors. They realized that with such technology that they were able to bring great experiences to fitness and health. Hence, they embarked on a journey to create a wearable product that would change the way we move.  Fitbit's mission is "To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can ...
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Target Market

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Demographics Individuals of ALL ages- c hildren as young as 8 years old are eligible to use  Fitbit Ace. Fitbit can be used by both men and women. However, compromising of 72% of users, the primary audience for Fitbit are women  Age wise, the largest segment of Fitbit audience consists of users aged 35-44 years old. This is the age where people have the resources to purchase a      fitness tracker.  The largest income group buying trackers have a household  income of over $100,000.  Geographics Individuals from all around the world can access and use Fitbit. Psychographics Individuals that live an active and healthy lifestyle, or have interests in sports and exercising.  Individuals who are looking to make a change in their lifestyle can also utilise Fitbit to help them reach their goals. Behavioral  Individuals that exercise frequently and enjoy doing physical activity often or individuals t...
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